:root {
  --ink: #11110f;
  --paper: #f5f1e7;
  --paper-deep: #ded8c9;
  --acid: #dfff00;
  --violet: #3157f6;
  --orange: #ff5c35;
  --line: rgba(17, 17, 15, .2);
  --pad: clamp(1.25rem, 4vw, 4.5rem);
  --display: "Arial Narrow", "Aptos Display", Impact, sans-serif;
  --body: "Helvetica Neue", Helvetica, Arial, sans-serif;
  --serif: Iowan Old Style, Baskerville, "Times New Roman", serif;
}

* { box-sizing: border-box; }
html { max-width: 100%; overflow-x: hidden; scroll-behavior: smooth; background: var(--paper); }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--body);
  overflow-x: hidden;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
button, a { -webkit-tap-highlight-color: transparent; }
::selection { color: var(--ink); background: var(--acid); }

.skip-link {
  position: fixed; z-index: 100; top: 1rem; left: 1rem;
  padding: .8rem 1rem; background: var(--acid);
  transform: translateY(-200%); transition: transform .2s;
}
.skip-link:focus { transform: none; }

.site-header {
  position: fixed; z-index: 50; top: 0; left: 0; width: 100%;
  display: grid; grid-template-columns: 1fr auto 1fr; align-items: center;
  height: 76px; padding: 0 var(--pad);
  color: var(--ink); border-bottom: 1px solid rgba(17,17,15,.16);
  transition: background-color .25s, height .25s, color .25s;
}
.site-header.scrolled {
  height: 64px; color: var(--ink);
  background: rgba(241,238,229,.94); border-color: var(--line);
  backdrop-filter: blur(12px);
}
.brand { display: inline-flex; align-items: center; gap: .65rem; font-weight: 800; letter-spacing: -.04em; width: fit-content; }
.brand img { border-radius: 8px; }
.desktop-nav { display: flex; gap: 2rem; font-size: .76rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.desktop-nav a { position: relative; }
.desktop-nav a::after {
  content: ""; position: absolute; right: 0; bottom: -.45rem;
  width: 0; height: 2px; background: currentColor; transition: width .2s;
}
.desktop-nav a:hover::after { left: 0; right: auto; width: 100%; }
.header-cta { justify-self: end; font-size: .76rem; font-weight: 800; letter-spacing: .07em; text-transform: uppercase; }
.header-cta span { color: var(--violet); }
.menu-button { display: none; justify-self: end; width: 42px; height: 42px; padding: 0; border: 0; background: none; color: inherit; }
.menu-button span { display: block; width: 24px; height: 2px; margin: 6px auto; background: currentColor; transition: transform .2s; }
.menu-button[aria-expanded="true"] span:first-child { transform: translateY(4px) rotate(45deg); }
.menu-button[aria-expanded="true"] span:last-child { transform: translateY(-4px) rotate(-45deg); }
.mobile-menu {
  position: fixed; z-index: 40; inset: 0; display: none; padding: 7rem var(--pad) 3rem;
  flex-direction: column; justify-content: center; background: var(--acid);
  transform: translateY(-100%); transition: transform .35s cubic-bezier(.77,0,.18,1);
}
.mobile-menu.open { transform: none; }
.mobile-menu a { border-bottom: 1px solid var(--ink); padding: .7rem 0; font-family: var(--display); font-size: clamp(2.5rem, 12vw, 5rem); letter-spacing: -.04em; text-transform: uppercase; }

.hero {
  position: relative; min-height: 100svh; padding: 10rem var(--pad) 6.5rem;
  display: grid; grid-template-columns: minmax(0, .9fr) minmax(420px, 1.1fr); align-items: center; gap: clamp(2rem, 7vw, 8rem);
  color: var(--ink); background:
    radial-gradient(circle at 80% 35%, rgba(49,87,246,.12), transparent 28%),
    linear-gradient(110deg, #e8dfca 0 48%, #faf9f5 48% 100%);
  overflow: hidden;
}
.hero-grid {
  position: absolute; inset: 0; opacity: .12; pointer-events: none;
  background-image: linear-gradient(rgba(17,17,15,.18) 1px, transparent 1px), linear-gradient(90deg, rgba(17,17,15,.18) 1px, transparent 1px);
  background-size: 72px 72px;
  mask-image: linear-gradient(to right, black, transparent 70%);
}
.hero-copy { position: relative; z-index: 2; min-width: 0; }
.hero-copy > * { animation: hero-in .8s cubic-bezier(.2,.8,.2,1) both; }
.hero-copy > *:nth-child(2) { animation-delay: .08s; }
.hero-copy > *:nth-child(3) { animation-delay: .16s; }
.hero-copy > *:nth-child(4) { animation-delay: .24s; }
.hero-copy > *:nth-child(5) { animation-delay: .32s; }
@keyframes hero-in {
  from { opacity: 0; transform: translateY(28px); }
  to { opacity: 1; transform: none; }
}
.eyebrow { margin: 0 0 1.6rem; font-size: .68rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; }
.live-dot { display: inline-block; width: 7px; height: 7px; margin-right: .7rem; border-radius: 50%; background: var(--acid); box-shadow: 0 0 0 5px rgba(223,255,0,.13); animation: live 2s infinite; }
@keyframes live { 50% { box-shadow: 0 0 0 9px rgba(223,255,0,0); } }
.hero h1, .process h2, .proof h2, .audience h2, .final-cta h2 {
  margin: 0; font-family: var(--display); font-weight: 900; font-stretch: condensed;
  font-size: clamp(4.3rem, 8.5vw, 9.2rem); line-height: .78; letter-spacing: -.065em; text-transform: uppercase;
}
em { font-family: var(--serif); font-weight: 400; text-transform: none; }
.hero h1 em { display: inline-block; color: var(--violet); }
.hero-deck { max-width: 39rem; margin: 2.2rem 0 0; color: rgba(17,17,15,.68); font-size: clamp(1rem, 1.4vw, 1.25rem); line-height: 1.55; }
.hero-actions { display: flex; align-items: center; gap: 1.8rem; margin-top: 2.2rem; }
.button { display: inline-flex; align-items: center; justify-content: space-between; min-width: 205px; padding: 1rem 1.2rem; border: 1px solid; font-size: .75rem; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; transition: transform .2s, background .2s, color .2s; }
.button:hover { transform: translateY(-3px); }
.button-primary { color: var(--ink); background: var(--acid); border-color: var(--acid); }
.button-primary:hover { color: var(--paper); background: var(--violet); border-color: var(--violet); }
.button span { font-size: 1rem; }
.text-link { display: inline-flex; gap: 1rem; padding: .8rem 0; border-bottom: 1px solid rgba(17,17,15,.35); font-size: .75rem; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.text-link span { color: var(--violet); }
.microcopy { margin: 1rem 0 0; color: rgba(17,17,15,.48); font-size: .72rem; }

.story-lens { position: relative; z-index: 2; width: min(48vw, 660px); aspect-ratio: 1; margin-left: auto; perspective: 1000px; animation: lens-in 1.1s .18s cubic-bezier(.16,1,.3,1) both; }
@keyframes lens-in {
  from { opacity: 0; transform: scale(.82) rotate(3deg); }
  to { opacity: 1; transform: none; }
}
.orbit { position: absolute; border: 1px solid rgba(17,17,15,.22); border-radius: 50%; }
.orbit-one { inset: 5%; }
.orbit-two { inset: 19%; border-style: dashed; animation: spin 35s linear infinite; }
.orbit-three { inset: 33%; border-color: var(--acid); }
@keyframes spin { to { transform: rotate(360deg); } }
.story-lens::before, .story-lens::after { content: ""; position: absolute; background: rgba(17,17,15,.16); }
.story-lens::before { left: 50%; top: 0; width: 1px; height: 100%; }
.story-lens::after { top: 50%; left: 0; width: 100%; height: 1px; }
.lens-label { position: absolute; padding: .38rem .55rem; color: var(--paper); background: var(--ink); font-size: .52rem; font-weight: 900; letter-spacing: .08em; }
.label-a { top: 1%; left: 22%; }
.label-b { top: 18%; right: 2%; color: var(--paper); background: var(--violet); }
.label-c { bottom: 9%; left: 5%; background: var(--acid); }
.signal-card, .story-card { position: absolute; border: 1px solid rgba(241,238,229,.35); box-shadow: 0 20px 60px rgba(0,0,0,.3); }
.signal-card { width: 47%; padding: 1rem; color: var(--ink); background: #e2d6bd; border-color: var(--ink); filter: grayscale(1); transition: transform .2s ease-out, filter .4s; }
.story-lens:hover .signal-card { filter: grayscale(0); }
.signal-one { top: 12%; left: -2%; transform: rotate(-5deg); }
.signal-two { right: -3%; bottom: 14%; transform: rotate(5deg); }
.signal-meta, .story-footer { display: flex; justify-content: space-between; font-size: .53rem; font-weight: 900; letter-spacing: .1em; }
.signal-meta span { color: #7e1f14; }
.signal-card p { margin: .8rem 0 1.2rem; font-family: var(--serif); font-size: clamp(.9rem, 1.35vw, 1.2rem); line-height: 1.05; }
.signal-source { padding-top: .6rem; border-top: 1px solid rgba(17,17,15,.3); color: rgba(17,17,15,.6); font-size: .58rem; text-transform: uppercase; }
.story-card { z-index: 3; top: 50%; left: 50%; width: 57%; padding: clamp(1rem, 2vw, 1.8rem); color: var(--ink); background: var(--paper); transform: translate(-50%,-50%) rotate(-1deg); transition: transform .15s ease-out; }
.story-status { display: flex; align-items: center; gap: .45rem; color: #465000; font-size: .52rem; font-weight: 900; letter-spacing: .11em; }
.story-status span { width: 7px; height: 7px; border-radius: 50%; background: #86a000; }
.story-rule { width: 100%; height: 5px; margin: .8rem 0 1.2rem; background: var(--ink); }
.story-section { margin: 0 0 .75rem; color: var(--violet); font-size: .55rem; font-weight: 900; letter-spacing: .13em; }
.story-card h2 { margin: 0; font-family: var(--serif); font-size: clamp(1.25rem, 2.1vw, 2.15rem); line-height: .97; letter-spacing: -.04em; }
.story-summary { margin: 1rem 0 1.5rem; font-size: clamp(.62rem, .8vw, .8rem); line-height: 1.45; }
.story-footer { padding-top: .7rem; border-top: 1px solid var(--line); }
.lens-crosshair { position: absolute; z-index: 5; top: 49%; left: 49%; width: 12px; height: 12px; border: 1px solid var(--acid); transform: translate(-50%,-50%); }
.lens-crosshair::before, .lens-crosshair::after { content: ""; position: absolute; background: var(--acid); }
.lens-crosshair::before { top: 50%; left: -12px; width: 34px; height: 1px; }
.lens-crosshair::after { left: 50%; top: -12px; width: 1px; height: 34px; }
.hero-footer { position: absolute; left: var(--pad); right: var(--pad); bottom: 1.7rem; display: flex; align-items: center; gap: 1rem; color: rgba(17,17,15,.48); font-size: .55rem; font-weight: 900; letter-spacing: .15em; }
.hero-footer i { flex: 1; height: 1px; background: rgba(17,17,15,.16); }

.section-index { font-size: .63rem; font-weight: 900; letter-spacing: .15em; text-transform: uppercase; }
.shift { display: grid; grid-template-columns: .42fr 1fr 1fr; gap: clamp(2rem, 5vw, 6rem); padding: clamp(6rem, 12vw, 12rem) var(--pad); border-bottom: 1px solid var(--line); }
.shift-copy p { margin: 0 0 2rem; font-size: .6rem; font-weight: 900; letter-spacing: .14em; }
.shift-copy h2 { margin: 0; font-family: var(--serif); font-size: clamp(2.6rem, 5vw, 5.5rem); font-weight: 400; line-height: 1.03; letter-spacing: -.055em; }
.shift-copy s { color: rgba(17,17,15,.28); text-decoration-thickness: 2px; }
.shift-copy mark { padding: 0 .12em; color: var(--paper); background: var(--violet); }
.shift-copy-new { padding-top: clamp(6rem, 10vw, 10rem); }
.shift-note { grid-column: 2 / 4; max-width: 46rem; margin: 5rem 0 0 auto; font-family: var(--display); font-size: clamp(1.5rem, 2.8vw, 3rem); font-weight: 900; line-height: 1; letter-spacing: -.04em; text-transform: uppercase; }

.process { padding: clamp(6rem, 10vw, 10rem) var(--pad); background: var(--paper); }
.process-header { display: grid; grid-template-columns: .42fr 1fr 1fr; align-items: end; gap: clamp(2rem, 5vw, 6rem); margin-bottom: 8rem; }
.process-header h2 { grid-column: 2; font-size: clamp(4rem, 7vw, 8rem); }
.process-header h2 em { color: var(--violet); }
.process-header > p { margin: 0; max-width: 26rem; font-size: 1rem; line-height: 1.55; }
.process-stage { position: relative; }
.process-rail { position: absolute; top: 0; bottom: 0; left: calc(14% - 1px); width: 2px; background: var(--paper-deep); }
.process-rail span { position: absolute; top: 0; width: 100%; height: var(--progress, 0%); background: var(--violet); }
.process-step { position: relative; display: grid; grid-template-columns: 14% 39% 47%; min-height: 65vh; align-items: center; padding: 4rem 0; border-top: 1px solid var(--line); }
.step-number { align-self: start; padding-top: .3rem; font-family: var(--serif); font-size: 1.5rem; }
.step-copy { padding: 0 clamp(2rem, 5vw, 6rem); }
.step-kicker { color: var(--violet); font-size: .62rem; font-weight: 900; letter-spacing: .16em; }
.step-copy h3 { margin: 1rem 0 1.6rem; font-family: var(--display); font-size: clamp(2.5rem, 4vw, 5rem); line-height: .88; letter-spacing: -.05em; text-transform: uppercase; }
.step-copy > p:last-child { max-width: 30rem; color: rgba(17,17,15,.65); line-height: 1.55; }
.source-stack, .editorial-card, .publish-card { justify-self: center; width: min(90%, 470px); }
.source-stack { position: relative; display: grid; gap: .7rem; transform: rotate(2deg); }
.source-stack::before { content: ""; position: absolute; inset: 12% -5%; background: var(--acid); transform: rotate(-4deg); }
.source-stack div { position: relative; display: flex; justify-content: space-between; padding: 1.2rem; border: 1px solid var(--ink); background: var(--paper); font-size: .68rem; font-weight: 900; letter-spacing: .08em; box-shadow: 6px 6px 0 var(--ink); }
.source-stack div:nth-child(2) { transform: translateX(6%); }
.source-stack div:nth-child(3) { transform: translateX(-4%); }
.source-stack b { color: var(--violet); }
.editorial-card { padding: 1.5rem; color: var(--paper); background: var(--ink); transform: rotate(-2deg); box-shadow: 14px 14px 0 var(--violet); }
.editorial-top, .dna-row, .confidence { display: flex; justify-content: space-between; align-items: center; }
.editorial-top { padding-bottom: 1rem; border-bottom: 1px solid rgba(241,238,229,.25); font-size: .58rem; font-weight: 900; letter-spacing: .12em; }
.editorial-top span:last-child { color: var(--acid); }
.dna-row { padding: 1.1rem 0; border-bottom: 1px solid rgba(241,238,229,.16); font-size: .65rem; }
.dna-row span { color: rgba(241,238,229,.45); }
.dna-row b { font-family: var(--serif); font-size: 1.15rem; font-weight: 400; }
.confidence { margin-top: 1.4rem; padding: 1rem; color: var(--ink); background: var(--acid); font-size: .6rem; font-weight: 900; }
.confidence strong { font-family: var(--display); font-size: 2.2rem; }
.publish-card { padding: 2rem; border: 1px solid var(--ink); background: #fff; box-shadow: 14px 14px 0 var(--acid), 15px 15px 0 var(--ink); transform: rotate(1.5deg); }
.publish-check { display: grid; place-items: center; width: 48px; height: 48px; border-radius: 50%; color: var(--paper); background: var(--violet); font-size: 1.5rem; }
.publish-card > p { margin: 1.5rem 0 .7rem; color: var(--violet); font-size: .58rem; font-weight: 900; letter-spacing: .14em; }
.publish-card h4 { margin: 0 0 2rem; font-family: var(--serif); font-size: clamp(1.5rem, 2.5vw, 2.6rem); line-height: 1; letter-spacing: -.04em; }
.publish-card > div:last-child { display: flex; gap: .5rem; flex-wrap: wrap; }
.publish-card > div:last-child span { padding: .45rem .6rem; border: 1px solid var(--line); font-size: .55rem; font-weight: 900; }

.proof { padding: clamp(6rem, 10vw, 10rem) var(--pad); color: var(--ink); background: #dfe7ff; }
.proof-intro { display: grid; grid-template-columns: .42fr 1fr 1fr; align-items: end; gap: clamp(2rem, 5vw, 6rem); margin-bottom: 5rem; }
.proof-intro h2 { font-size: clamp(4rem, 7vw, 8rem); }
.proof-intro h2 em { color: var(--violet); }
.proof-intro > p { align-self: center; max-width: 27rem; line-height: 1.5; }
.proof-intro .text-link { grid-column: 3; width: fit-content; }
.product-frame { border: 1px solid rgba(241,238,229,.45); background: var(--ink); box-shadow: 24px 24px 0 var(--acid); }
.frame-bar, .frame-caption { display: flex; align-items: center; justify-content: space-between; padding: 1rem 1.3rem; }
.frame-bar { border-bottom: 1px solid rgba(241,238,229,.25); font-size: .58rem; font-weight: 900; letter-spacing: .09em; }
.frame-brand { display: flex; align-items: center; gap: .6rem; }
.frame-live { color: var(--acid); }
.frame-live i { display: inline-block; width: 6px; height: 6px; margin-right: .5rem; border-radius: 50%; background: currentColor; }
.product-image-wrap { position: relative; max-height: 68vh; overflow: hidden; }
.product-image-wrap img { width: 100%; height: 100%; object-fit: cover; object-position: top center; transition: transform 1.2s cubic-bezier(.2,.8,.2,1); }
.product-frame:hover img { transform: scale(1.035); }
.image-focus { position: absolute; inset: 4%; border: 1px solid rgba(223,255,0,.45); pointer-events: none; }
.image-focus::before, .image-focus::after { content: ""; position: absolute; width: 22px; height: 22px; border-color: var(--acid); border-style: solid; }
.image-focus::before { top: -1px; left: -1px; border-width: 2px 0 0 2px; }
.image-focus::after { right: -1px; bottom: -1px; border-width: 0 2px 2px 0; }
.frame-caption { border-top: 1px solid rgba(241,238,229,.25); }
.frame-caption span { color: var(--acid); font-size: .58rem; font-weight: 900; letter-spacing: .12em; }
.frame-caption p { width: 45%; margin: 0; color: rgba(241,238,229,.65); font-family: var(--serif); font-size: 1rem; }

.audience { padding: clamp(6rem, 10vw, 10rem) var(--pad); }
.audience-title { display: grid; grid-template-columns: .42fr 1fr 1fr; gap: clamp(2rem, 5vw, 6rem); margin-bottom: 5rem; }
.audience-title h2 { grid-column: 2 / 4; font-size: clamp(4rem, 7vw, 8rem); }
.audience-title h2 em { color: var(--violet); }
.audience-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--ink); border: 1px solid var(--ink); }
.audience-card { position: relative; min-height: 520px; padding: clamp(2rem, 4vw, 4rem); overflow: hidden; transition: color .25s, background .25s; }
.audience-card::before { content: ""; position: absolute; width: 55%; aspect-ratio: 1; right: -15%; bottom: -30%; border: 1px solid currentColor; border-radius: 50%; transition: transform .5s; }
.audience-card::after { content: ""; position: absolute; width: 32%; aspect-ratio: 1; right: -3%; bottom: -18%; border: 1px dashed currentColor; border-radius: 50%; transition: transform .8s; }
.audience-card:hover::before { transform: scale(1.4); }
.audience-card:hover::after { transform: scale(.8) rotate(90deg); }
.audience-publishers { color: var(--paper); background: var(--ink); }
.audience-publishers:hover { color: var(--ink); background: var(--acid); }
.audience-brands { background: var(--paper); }
.audience-brands:hover { color: var(--paper); background: var(--violet); }
.card-no { font-size: .62rem; font-weight: 900; letter-spacing: .14em; }
.audience-card h3 { margin: 5rem 0 1.5rem; font-family: var(--display); font-size: clamp(3.5rem, 6vw, 7rem); line-height: .8; letter-spacing: -.055em; text-transform: uppercase; }
.audience-card p { max-width: 23rem; line-height: 1.5; }
.card-arrow { position: absolute; right: 2rem; top: 2rem; font-size: 2rem; }

.answers { padding: clamp(6rem, 10vw, 10rem) var(--pad); background: #fff; border-top: 1px solid var(--ink); }
.answers-intro { display: grid; grid-template-columns: .42fr 1fr 1fr; align-items: end; gap: clamp(2rem, 5vw, 6rem); margin-bottom: 5rem; }
.answers-intro h2 { margin: 0; font-family: var(--display); font-size: clamp(4rem, 7vw, 8rem); font-weight: 900; line-height: .8; letter-spacing: -.06em; text-transform: uppercase; }
.answers-intro h2 em { color: var(--violet); }
.answers-intro > p { max-width: 24rem; margin: 0; line-height: 1.55; }
.answers-list { margin-left: 27%; border-top: 1px solid var(--ink); }
.answer { border-bottom: 1px solid var(--ink); }
.answer summary { display: grid; grid-template-columns: 70px 1fr auto; align-items: center; gap: 1rem; padding: 1.6rem 0; list-style: none; font-family: var(--display); font-size: clamp(1.35rem, 2.4vw, 2.5rem); font-weight: 900; letter-spacing: -.035em; text-transform: uppercase; cursor: pointer; }
.answer summary::-webkit-details-marker { display: none; }
.answer summary span { color: var(--violet); font-family: var(--serif); font-size: .8rem; font-weight: 400; }
.answer summary::after { content: "+"; color: var(--violet); font-family: var(--serif); font-size: 2rem; font-weight: 400; }
.answer[open] summary::after { content: "−"; }
.answer p { max-width: 50rem; margin: 0; padding: 0 0 1.8rem 70px; color: rgba(17,17,15,.68); font-size: 1rem; line-height: 1.65; }

.final-cta { position: relative; min-height: 85vh; display: flex; padding: 7rem var(--pad); flex-direction: column; align-items: center; justify-content: center; text-align: center; color: var(--ink); background: #f8f7f2; overflow: hidden; }
.final-cta > *:not(.cta-orbit) { position: relative; z-index: 2; }
.final-cta h2 { font-size: clamp(5rem, 10vw, 11rem); }
.final-cta h2 em { color: var(--violet); }
.final-cta .button { margin-top: 3rem; }
.button-large { min-width: 280px; padding: 1.25rem 1.4rem; }
.cta-orbit { position: absolute; width: min(75vw, 900px); aspect-ratio: 1; border: 1px solid rgba(17,17,15,.13); border-radius: 50%; }
.cta-orbit::before, .cta-orbit::after { content: ""; position: absolute; border: 1px dashed rgba(49,87,246,.25); border-radius: 50%; }
.cta-orbit::before { inset: 15%; animation: spin 45s linear infinite; }
.cta-orbit::after { inset: 32%; }

.site-footer { display: grid; grid-template-columns: .7fr .8fr 1fr; gap: 2rem; padding: 5rem var(--pad) 2rem; background: var(--acid); }
.footer-brand { align-self: start; }
.site-footer > p { margin: 0; font-family: var(--display); font-size: 2rem; font-weight: 900; line-height: .85; letter-spacing: -.04em; }
.site-footer nav { display: grid; grid-template-columns: 1fr 1fr; gap: .8rem; font-size: .72rem; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.site-footer nav a:hover { text-decoration: underline; }
.footer-bottom { grid-column: 1 / -1; display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap; margin-top: 5rem; padding-top: 1.2rem; border-top: 1px solid var(--ink); font-size: .63rem; font-weight: 800; letter-spacing: .09em; text-transform: uppercase; }
.site-credit a { text-decoration: underline; text-underline-offset: .2em; }
.site-credit a:hover { color: var(--violet); }

/* Shared internal marketing pages */
.page-main { padding-top: 76px; background: var(--paper); }
.page-hero { position: relative; min-height: 78vh; display: grid; grid-template-columns: .33fr 1.25fr .75fr; align-items: end; gap: clamp(2rem, 5vw, 6rem); padding: clamp(7rem, 10vw, 11rem) var(--pad) 5rem; border-bottom: 1px solid var(--ink); overflow: hidden; }
.page-hero::before { content: ""; position: absolute; inset: 0; opacity: .14; background-image: linear-gradient(var(--ink) 1px, transparent 1px), linear-gradient(90deg, var(--ink) 1px, transparent 1px); background-size: 72px 72px; mask-image: linear-gradient(90deg, #000, transparent 80%); pointer-events: none; }
.page-hero > * { position: relative; z-index: 1; min-width: 0; }
.page-hero-index { align-self: start; font: 900 .62rem/1 var(--body); letter-spacing: .16em; text-transform: uppercase; }
.page-hero h1 { margin: 0; font: 900 clamp(4.5rem, 9vw, 10rem)/.77 var(--display); letter-spacing: -.065em; text-transform: uppercase; }
.page-hero h1 em { display: block; color: var(--violet); }
.page-hero-side { align-self: end; }
.page-hero-side p { margin: 0 0 1.5rem; color: rgba(17,17,15,.67); font-size: clamp(1rem, 1.4vw, 1.2rem); line-height: 1.6; }
.page-hero-meta { display: flex; gap: .5rem; flex-wrap: wrap; }
.page-hero-meta span { padding: .5rem .65rem; border: 1px solid var(--ink); background: #fff; font-size: .55rem; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.edition-strip { display: flex; align-items: center; gap: 1rem; padding: .85rem var(--pad); color: var(--paper); background: var(--ink); font-size: .58rem; font-weight: 900; letter-spacing: .14em; text-transform: uppercase; overflow: hidden; white-space: nowrap; }
.edition-strip i { width: 6px; height: 6px; border-radius: 50%; background: var(--acid); }
.marketing-section { padding: clamp(6rem, 10vw, 10rem) var(--pad); border-bottom: 1px solid var(--line); }
.section-heading-grid { display: grid; grid-template-columns: .33fr 1fr .75fr; align-items: end; gap: clamp(2rem, 5vw, 6rem); margin-bottom: 5rem; }
.section-heading-grid h2 { margin: 0; font: 900 clamp(3.8rem, 7vw, 8rem)/.8 var(--display); letter-spacing: -.06em; text-transform: uppercase; }
.section-heading-grid h2 em { color: var(--violet); }
.section-heading-grid > p { margin: 0; color: rgba(17,17,15,.64); line-height: 1.6; }
.capability-ledger { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--ink); border-left: 1px solid var(--ink); }
.capability { position: relative; min-height: 360px; padding: 2rem; border-right: 1px solid var(--ink); border-bottom: 1px solid var(--ink); background: var(--paper); transition: color .25s, background .25s; overflow: hidden; }
.capability:nth-child(2n):hover { color: var(--paper); background: var(--violet); }
.capability:nth-child(2n+1):hover { background: var(--acid); }
.capability-no { display: flex; justify-content: space-between; font: 900 .58rem/1 var(--body); letter-spacing: .12em; }
.capability-no b { color: var(--violet); }
.capability h3 { margin: 6rem 0 1rem; font: 900 clamp(2rem, 3.3vw, 3.5rem)/.87 var(--display); letter-spacing: -.045em; text-transform: uppercase; }
.capability p { max-width: 24rem; margin: 0; line-height: 1.55; }
.capability-arrow { position: absolute; top: 1.7rem; right: 1.7rem; font-size: 1.5rem; }
.manifesto-panel { display: grid; grid-template-columns: .85fr 1.15fr; min-height: 64vh; color: var(--paper); background: var(--ink); }
.manifesto-panel > div { display: flex; flex-direction: column; justify-content: center; padding: clamp(3rem, 7vw, 8rem); }
.manifesto-panel > div:first-child { background: var(--violet); }
.manifesto-panel p { max-width: 34rem; line-height: 1.6; }
.manifesto-panel h2 { margin: 0; font: 900 clamp(4rem, 8vw, 9rem)/.78 var(--display); letter-spacing: -.06em; text-transform: uppercase; }
.manifesto-panel h2 em { color: var(--acid); }
.workflow-list { border-top: 1px solid var(--ink); }
.workflow-row { display: grid; grid-template-columns: 12% 38% 1fr; min-height: 360px; align-items: center; border-bottom: 1px solid var(--ink); }
.workflow-time { align-self: start; padding-top: 2rem; color: var(--violet); font: 900 .65rem/1 var(--body); letter-spacing: .12em; }
.workflow-row h3 { padding: 2rem clamp(1.5rem, 4vw, 5rem); margin: 0; border-left: 1px solid var(--ink); font: 900 clamp(2.8rem, 5vw, 5.5rem)/.82 var(--display); letter-spacing: -.05em; text-transform: uppercase; }
.workflow-detail { padding: 2rem clamp(1.5rem, 4vw, 5rem); border-left: 1px solid var(--ink); }
.workflow-detail p { max-width: 34rem; line-height: 1.6; }
.workflow-tags { display: flex; gap: .45rem; flex-wrap: wrap; margin-top: 1.5rem; }
.workflow-tags span { padding: .45rem .6rem; border: 1px solid var(--ink); font-size: .55rem; font-weight: 900; letter-spacing: .09em; text-transform: uppercase; }
.video-stage { padding: clamp(3rem, 7vw, 7rem); background: #dfe7ff; }
.video-frame { position: relative; max-width: 1180px; margin: auto; border: 1px solid var(--ink); background: var(--ink); box-shadow: 18px 18px 0 var(--acid); }
.video-frame video { width: 100%; display: block; }
.video-play { position: absolute; z-index: 3; inset: 0 0 47px; display: flex; align-items: center; justify-content: center; gap: 1.2rem; width: 100%; padding: 0; border: 0; color: var(--ink); background: rgba(245,241,231,.14); cursor: pointer; backdrop-filter: blur(1px); transition: opacity .25s, background .25s; }
.video-play:hover { background: rgba(223,255,0,.12); }
.video-play[hidden] { display: none; }
.video-play-icon { display: grid; place-items: center; width: clamp(92px, 11vw, 150px); aspect-ratio: 1; padding-left: .1em; border: 3px solid var(--ink); border-radius: 50%; background: var(--acid); box-shadow: 10px 10px 0 var(--violet); font-size: clamp(2.2rem, 4vw, 4rem); transition: transform .2s, box-shadow .2s; }
.video-play:hover .video-play-icon { transform: scale(1.06); box-shadow: 14px 14px 0 var(--violet); }
.video-play-copy { display: grid; min-width: 250px; padding: 1rem 1.2rem; border: 2px solid var(--ink); text-align: left; background: var(--paper); box-shadow: 7px 7px 0 var(--ink); }
.video-play-copy strong { font: 900 clamp(2rem, 4vw, 4.5rem)/.8 var(--display); letter-spacing: -.04em; text-transform: uppercase; }
.video-play-copy small { margin-top: .65rem; font-size: .6rem; font-weight: 900; letter-spacing: .11em; text-transform: uppercase; }
.video-caption { display: flex; justify-content: space-between; gap: 2rem; padding: 1rem 1.3rem; color: var(--paper); font-size: .62rem; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.pricing-deck { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; border: 1px solid var(--ink); background: var(--ink); }
.price-card { position: relative; display: flex; min-height: 650px; padding: 2.2rem; flex-direction: column; background: var(--paper); }
.price-card.featured { color: var(--paper); background: var(--violet); }
.price-label { font-size: .6rem; font-weight: 900; letter-spacing: .13em; text-transform: uppercase; }
.price-card h2 { margin: 3rem 0 0; font: 900 clamp(2.6rem, 4vw, 4.5rem)/.85 var(--display); letter-spacing: -.045em; text-transform: uppercase; }
.price { margin: 1rem 0 2rem; font: 400 clamp(4rem, 7vw, 7rem)/1 var(--serif); letter-spacing: -.06em; }
.price small { font: 800 .65rem/1 var(--body); letter-spacing: .08em; text-transform: uppercase; }
.price-card ul { display: grid; gap: .8rem; margin: 0 0 2.5rem; padding: 1.5rem 0 0; border-top: 1px solid currentColor; list-style: none; }
.price-card li { font-size: .88rem; line-height: 1.4; }
.price-card li::before { content: "↳"; margin-right: .55rem; color: var(--violet); font-weight: 900; }
.price-card.featured li::before { color: var(--acid); }
.price-card .button { width: 100%; margin-top: auto; }
.price-card.featured .button-primary { color: var(--ink); background: var(--acid); }
.contact-grid { display: grid; grid-template-columns: .65fr 1.35fr; gap: clamp(3rem, 7vw, 8rem); }
.contact-aside { position: sticky; top: 100px; align-self: start; }
.contact-aside h2 { margin: 0 0 2rem; font: 900 clamp(3rem, 5vw, 5.5rem)/.82 var(--display); letter-spacing: -.05em; text-transform: uppercase; }
.contact-aside h2 em { color: var(--violet); }
.contact-aside p { max-width: 27rem; line-height: 1.6; }
.contact-direct { display: grid; gap: .8rem; margin-top: 3rem; }
.contact-direct a { width: fit-content; padding-bottom: .3rem; border-bottom: 1px solid var(--ink); font-size: .75rem; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.modern-form { padding: clamp(1.5rem, 4vw, 4rem); border: 1px solid var(--ink); background: #fff; box-shadow: 14px 14px 0 var(--violet); }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; }
.form-field { display: grid; gap: .5rem; }
.form-field.full { grid-column: 1 / -1; }
.form-field label { font-size: .58rem; font-weight: 900; letter-spacing: .12em; text-transform: uppercase; }
.form-field input, .form-field select, .form-field textarea { width: 100%; min-height: 52px; padding: .8rem 0; border: 0; border-bottom: 1px solid var(--ink); border-radius: 0; color: var(--ink); background: transparent; font: 400 1rem/1.4 var(--body); }
.form-field textarea { min-height: 130px; resize: vertical; }
.form-field input:focus, .form-field select:focus, .form-field textarea:focus { outline: 0; border-color: var(--violet); box-shadow: 0 2px 0 var(--violet); }
.form-status { min-height: 1.5rem; margin: 1rem 0; font-size: .8rem; }
.legal-layout { display: grid; grid-template-columns: .36fr 1fr; gap: clamp(3rem, 8vw, 10rem); }
.legal-nav { position: sticky; top: 100px; align-self: start; display: grid; gap: .75rem; }
.legal-nav a { font-size: .66rem; font-weight: 900; letter-spacing: .09em; text-transform: uppercase; }
.legal-copy { max-width: 860px; }
.legal-copy .legal-lead { margin: 0 0 4rem; font: 400 clamp(1.7rem, 3vw, 3rem)/1.15 var(--serif); letter-spacing: -.03em; }
.legal-copy h2 { margin: 4rem 0 1rem; padding-top: 1.2rem; border-top: 1px solid var(--ink); font: 900 clamp(1.8rem, 3vw, 3rem)/1 var(--display); letter-spacing: -.035em; text-transform: uppercase; }
.legal-copy h3 { margin: 2rem 0 .8rem; font-size: 1rem; }
.legal-copy p, .legal-copy li { color: rgba(17,17,15,.72); line-height: 1.8; }
.legal-copy a { color: var(--violet); text-decoration: underline; }
.legal-copy .legal-callout { padding: 1.2rem; border-left: 5px solid var(--violet); background: #dfe7ff; }
.thanks-page { min-height: 100vh; display: grid; place-items: center; padding: 8rem var(--pad); text-align: center; background: radial-gradient(circle at center, #fff 0 23%, transparent 23% 100%), repeating-radial-gradient(circle at center, transparent 0 100px, rgba(49,87,246,.16) 101px 102px); }
.thanks-page h1 { margin: 0; font: 900 clamp(4.5rem, 10vw, 11rem)/.78 var(--display); letter-spacing: -.06em; text-transform: uppercase; }
.thanks-page h1 em { display: block; color: var(--violet); }
.thanks-page p { max-width: 40rem; margin: 2rem auto; font-size: 1.1rem; line-height: 1.6; }

.reveal { opacity: 0; transform: translateY(32px); transition: opacity .7s cubic-bezier(.2,.7,.2,1), transform .7s cubic-bezier(.2,.7,.2,1); }
.reveal.visible { opacity: 1; transform: none; }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr auto; }
  .desktop-nav, .header-cta { display: none; }
  .menu-button, .mobile-menu { display: block; }
  .menu-button { position: absolute; top: 11px; right: var(--pad); display: grid; align-content: center; }
  .mobile-menu { display: flex; }
  .hero { grid-template-columns: 1fr; padding-top: 9rem; }
  .story-lens { width: min(88vw, 610px); margin: 1rem auto 2rem; }
  .shift { grid-template-columns: 1fr 1fr; }
  .shift > .section-index { grid-column: 1 / -1; }
  .shift-note { grid-column: 1 / -1; }
  .process-header, .proof-intro, .audience-title { grid-template-columns: 1fr; }
  .answers-intro { grid-template-columns: 1fr; }
  .process-header h2, .proof-intro h2, .proof-intro .text-link, .audience-title h2 { grid-column: auto; }
  .answers-list { margin-left: 0; }
  .process-step { grid-template-columns: 12% 44% 44%; }
  .process-rail { left: calc(12% - 1px); }
  .step-copy { padding: 0 2rem; }
  .audience-card { min-height: 420px; }
  .page-hero, .section-heading-grid { grid-template-columns: 1fr; }
  .page-hero { min-height: auto; }
  .capability-ledger { grid-template-columns: 1fr 1fr; }
  .pricing-deck { grid-template-columns: 1fr; }
  .price-card { min-height: 560px; }
  .contact-grid { grid-template-columns: 1fr; }
  .contact-aside { position: static; }
  .legal-layout { grid-template-columns: 1fr; }
  .legal-nav { position: static; grid-template-columns: 1fr 1fr; }
}

@media (max-width: 700px) {
  .site-header { height: 64px; }
  .page-main { padding-top: 64px; }
  .page-hero { padding-top: 6rem; }
  .page-hero h1 { width: 100%; max-width: 100%; font-size: clamp(3.2rem, 14vw, 5rem); }
  .page-hero h1 em { font-size: .9em; line-height: .9; }
  .page-hero-side, .page-hero-side p, .page-hero-meta { width: 100%; max-width: 100%; }
  .capability-ledger { grid-template-columns: 1fr; }
  .capability { min-height: 320px; }
  .manifesto-panel { grid-template-columns: 1fr; }
  .workflow-row { grid-template-columns: 54px 1fr; padding: 3rem 0; }
  .workflow-row h3 { border-left: 1px solid var(--ink); }
  .workflow-detail { grid-column: 2; border-left: 1px solid var(--ink); }
  .video-stage { padding: 2rem var(--pad); }
  .video-frame { box-shadow: 9px 9px 0 var(--acid); }
  .video-play { bottom: 43px; flex-direction: column; gap: 1rem; }
  .video-play-icon { width: 86px; box-shadow: 7px 7px 0 var(--violet); font-size: 2rem; }
  .video-play-copy { min-width: 210px; padding: .75rem 1rem; text-align: center; }
  .video-play-copy strong { font-size: 2rem; }
  .form-grid { grid-template-columns: 1fr; }
  .form-field.full { grid-column: auto; }
  .modern-form { box-shadow: 8px 8px 0 var(--violet); }
  .legal-nav { grid-template-columns: 1fr; }
  .hero { min-height: auto; padding-bottom: 5rem; gap: 1rem; }
  .hero-copy { width: 100%; max-width: calc(100vw - (2 * var(--pad))); }
  .hero h1 { width: 100%; max-width: 100%; font-size: clamp(2.8rem, 11vw, 3.85rem); }
  .hero h1 em { display: block; max-width: 100%; font-size: .74em; line-height: .88; }
  .hero-deck { width: 86vw; max-width: 21rem; font-size: .96rem; overflow-wrap: anywhere; }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: .5rem; }
  .hero-footer { display: none; }
  .story-lens { width: 100%; margin-top: 3rem; }
  .signal-card { width: 53%; }
  .story-card { width: 65%; }
  .shift { grid-template-columns: 1fr; gap: 5rem; }
  .shift-copy-new { padding-top: 0; }
  .shift-note { margin-top: 1rem; }
  .process-header { margin-bottom: 4rem; }
  .process-step { grid-template-columns: 50px 1fr; min-height: auto; padding: 5rem 0; }
  .process-rail { left: 49px; }
  .step-copy { padding: 0 0 3rem 1.4rem; }
  .source-stack, .editorial-card, .publish-card { grid-column: 2; width: calc(100% - 1.4rem); margin-left: 1.4rem; }
  .proof-intro { margin-bottom: 3rem; }
  .product-frame { box-shadow: 10px 10px 0 var(--acid); }
  .product-image-wrap { height: 55vw; }
  .product-image-wrap img { object-position: center; }
  .frame-caption { display: block; }
  .frame-caption p { width: 100%; margin-top: .7rem; }
  .audience-grid { grid-template-columns: 1fr; }
  .audience-card { min-height: 420px; }
  .answers-intro { margin-bottom: 3rem; }
  .answer summary { grid-template-columns: 38px 1fr auto; font-size: 1.25rem; line-height: 1; }
  .answer p { padding-left: 38px; }
  .site-footer { grid-template-columns: 1fr; }
  .site-footer nav { margin-top: 2rem; }
  .footer-bottom { margin-top: 2rem; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}